Cycling Canada is a National Sport Organization with one simple purpose: to inspire Canadians to cycle. No matter what gets you pedaling every day, we’re here to provide support and help you turn each ride into an inspiring moment. Whether you ride for pleasure, for sport, for transport or for health, cycling is a journey that unites us.
Our mission is to dream big for our big country. Our promise is that cycling at any level will enrich your life.
Simple, yet efficient. Contemporary, but timeless.
From the early years of the Canadian Wheelmen’s Association to the present-day Cycling Canada, our organization has undergone many changes over its 137 years of existence. One thing, however, has never wavered: our core values. We strongly believe in the pursuit of excellence, integrity, respect and community, and we felt it was necessary that our visual identity be reviewed to better align with these values as well as our strategic vision.
Our brand is a clear representation of our passion for cycling and community. It reflects our dedication to the holistic development of the sport through inspiration and collaboration. And it is inclusive of all cycling disciplines, from traditional sports like road and track to more recent additions like BMX Freestyle.
Founded in 1882, Cycling Canada is one of Canada’s oldest National Sport Organizations. We are proud of our rich heritage and we want to recognize and acknowledge that legacy through our logo and branding.
The tagline, COME ALONG FOR THE RIDE, is an invitation to all cycling enthusiasts to join us in our journey to inspire Canadians to cycle. In the coming year, we invite you to join the movement – wear your CC shirt proudly, ride, cheer & support our athletes!